Big Data: The Next Big Thing for HR

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Data is everywhere. It is already a part of our daily life stored on our computer, cellphone, credit cards, and many more. Working in an IT company, I have encountered an innovation that is called big data that is starting to improve technology, processes, decision-making, etc.

What is Big Data?

If I were to describe it simply, Big Data is a vast collection of data, and is often characterized by 4 Vs: Volume, Velocity, Variety, and Veracity. Not all data can be considered big unless it is immense, volume is usually measured in terabytes or bigger. The speed of data generation adds to the characteristic of big data. Variety means that the data is complex, it could have different sources or pattern. Lastly, the quality of the data varies or quality is uncertain, meaning it has veracity. These 4 characteristics combined usually identifies big data.

Big data sounds overwhelming and complex, but it can bring limitless opportunities, answer a lot of questions and even provide solution to our significant problems. You could be using big data even if you don’t know it. If you have a smartphone, your intelligent digital assistant (Siri, Google Voice, Cortana, etc.) uses big data in order to analyze your voice commands and give you personalized responses based on your how you use your mobile device.

HR and Big Data

HR handles a lot of data. From recruitment (applicant information), benefits (employee profiles & demographics), performance ratings, talent mobility data, training completed, age, academic history, until resignation (exit interviews). These data if analyzed properly could provide information to help HR in decision-making. Big data could help improve employee engagement, employee retention, performance, training, etc.

Big Data could be the next big thing in HR. This is indeed a great step forward in improving HR processes to gain a competitive advantage for organizations. If you’re interested on how to use Big Data to Build a Smarter Global Workforce, you have a chance to learn from a panel discussion with Dan Meyer, the President and Founder of Analytics and Intelligence (DMAI) on the upcoming Philippine HR Congress on August 27-28, 2015.

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Aside from Big Data, you will have a chance to learn about the latest innovations for HR on the 9th HR and Training Congress 2015.

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To learn more about the HR and Training Congress 2015, visit the event page:
Ariva! Events Management Facebook Page:
HR and Training Congress Facebook Page:
Ariva! Events Management Website:


To register, call Ariva! at 370-9961 to 63 or email or register online at



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